Intelligent and Sustainable E-Business Ecosystems: AI, Digital Platforms, Trust, Marketing and Cross-Border Innovation
Digital commerce is entering a new phase in which artificial intelligence, digital platforms, data-driven marketing, and cross-border connectivity are reshaping how firms create, deliver, and capture value. At the same time, concerns regarding trust, algorithmic transparency, sustainability, consumer welfare, and responsible innovation are becoming increasingly important. This Special Session invites conceptual, empirical, and interdisciplinary research examining the evolution of intelligent and sustainable e-business ecosystems. Particular attention is given to AI-enabled business transformation, digital platforms, digital marketing, cross-border e-commerce, FinTech, SME digitalization, responsible AI, and sustainable business models. The session welcomes comparative and international perspectives and encourages studies connecting technological innovation with strategic management, market behaviour, governance, and socioeconomic development.
Session Organizer
Assoc. Prof. Dr. Phan Minh Duc
Ho Chi Minh National Academy of Politics, Vietnam
Topics of Interest
The topics of interest include, but are not limited to:
- Generative and Agentic AI for E-Business Transformation – AI-enabled decision-making, automation, customer engagement, and business process innovation;
- Digital Platforms, Algorithmic Governance and Trust – platform ecosystems, algorithmic transparency, digital rights, consumer trust, and responsible data use;
- AI-Driven Digital Marketing and Customer Experience – personalization, social CRM, MarTech, intelligent branding, omnichannel strategies, and digital consumer behaviour;
- Cross-Border E-Commerce, Digital Trade and Global Market Integration – market entry, digital payments, logistics, regulatory compliance, and international platform strategies;
- Sustainable E-Business, CSR and Responsible AI – ESG, green digital transformation, responsible innovation, consumer welfare, and sustainable value creation;
- Digital Transformation and Business Model Innovation for SMEs – platform adoption, organizational capabilities, digital entrepreneurship, and resilience in emerging and transitional markets;
- FinTech, Digital Payments and Data-Driven Business Ecosystems – financial innovation, digital banking, embedded finance, and the evolving infrastructure of e-commerce.
Submission Method
Submit your Full Paper or Abstract via the Online Submission System, then choose Special Session 1 (Intelligent and Sustainable E-Business Ecosystems: AI, Digital Platforms, Trust, Marketing and Cross-Border Innovation).
Templates: Full Paper Template | Abstract Template
Introduction of Session Organizer
Assoc. Prof. Dr. Phan Minh Duc
Ho Chi Minh National Academy of Politics, Vietnam
Assoc. Prof. Dr. Phan Minh Duc is an Associate Professor of Economics, PhD in Economic Management, and Senior Lecturer at the Academy of Journalism and Communication, Ho Chi Minh National Academy of Politics, Vietnam, where he serves as Deputy Director of the Department of Science Management and International Cooperation. His research focuses on e-commerce, digital transformation, digital marketing, business innovation, corporate social responsibility, and economic governance. He has published extensively on digital transformation, cross-border e-commerce, FinTech marketing, AI-enabled business models, SME development, and public-sector innovation. He is also the editor of a university textbook on E-Commerce and has contributed to international research and academic cooperation across Asia, Europe, and other regions. His current interests particularly concern responsible AI, platform-based business ecosystems, innovation governance, and sustainable digital transformation.