Prof. Jochen Wirtz, National University of Singapore, Singapore
h-index 100, Vice Dean of MBA Programmes
Jochen Wirtz is Vice Dean of MBA Programmes and Professor of Marketing at the National University of Singapore (NUS). He is also an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, and a Global Faculty member of the Center for Services Leadership (CSL) at Arizona State University. Previously, Professor Wirtz served as the founding director of the dual degree UCLA–NUS Executive MBA Programme (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the university's think-tank on education matters (from 2009 to 2015). He holds a Ph.D. in services marketing from the London Business School.
Professor Wirtz is a leading authority on service management with more than 200 publications. His 20+ books include Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (9th edition, 2022), and Essentials of Services Marketing (4th edition, 2023). With translations and adaptations for over 26 countries and regions, and combined sales exceeding 1 million copies, these texts have become globally recognised leading service marketing textbooks.
In addition to his publications, Professor Wirtz has been recognised as one of the 86 highly cited researchers in economics and business for 2023 (Web of Science). This distinction places him among the world’s most prominent researchers, as highlighted by the Highly Cited Researchers 2023 list published by data analytics firm Clarivate. In recognition of his excellence in research and teaching, Professor Wirtz has received over 60 awards, including the prestigious Christopher Lovelock Career Contributions to the Services Discipline Award (the highest recognition from the American Marketing Association (AMA) service community), the Academy of Marketing Science (AMS) Outstanding Marketing Teacher Award (the highest global recognition for teaching excellence by AMS), and the top university-level Outstanding Educator Award at NUS. These accolades underscore his profound impact on both academic research and practical applications in service marketing. Professor Wirtz’s ongoing contributions ensure that he remains at the forefront of his field, where his expertise continues to shape the strategies of service businesses worldwide.
Dr Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, KPMG, and major service firms around the globe. He has also been involved in several start-ups, including Dataswyft (www.dataswyft.io) and TranscribeMe (TranscribeMe.com).
Prof. Chei Sian Lee, Nanyang Technological University, Singapore
Associate Chair (Faculty) at the Wee Kim Wee School of Communication and Information
Chei Sian Lee is currently Professor of Information at the Wee Kim Wee School of Communication and Information at Nanyang Technological University (NTU) in Singapore, where she is also the Associate Chair for Faculty and the Chair of the NTU Teaching Council. She heads the Laboratory for Online Information Research and Education, where she conducts research on human-computer interaction and information practices, and digital nudging for learning. Widely recognized for her impactful contributions, she has been ranked on the Stanford–Elsevier World’s Top 2% Scientists List and is frequently invited as a keynote speaker at major conferences. She received a PhD from the University of Illinois at Chicago, Liautaud Graduate School of Business, as well as an M.Sc. and a B.Sc. in Computer and Information Science from the National University of Singapore.
Prof. Gyu Myoung Lee, Liverpool John Moores University (LJMU), UK
Senior Member of IEEE
Gyu Myoung Lee joined the Liverpool John Moores University (LJMU), UK in 2014, as a Senior Lecturer in the Department of Computer Science and was promoted to Reader in 2017 and Professor in 2020. He is also with KAIST Institute for IT Convergence, Daejeon, Rep. of Korea, as an Adjunct Professor since 2012.
Before joining LJMU, he worked with Institut Mines-Telecom, Telecom SudParis from 2008. Until 2012, he was invited to work with the Electronics and Telecommunications Research Institute (ETRI), Rep. of Korea. He worked as a Research Professor at KAIST, Rep. of Korea, and as a Guest Researcher at the National Institute of Standards and Technology (NIST), USA, in 2007. He also worked as a Visiting Researcher at the University of Melbourne, Australia, in 2002. Furthermore, he has work experience in industries in the Republic of Korea.
His research interests include Internet of Things, Web of Things, computational trust, knowledge-centric networking and services considering all vertical services, Smart Grid, energy-saving networks, cloud-based big data analytics platform, and multimedia networking and services.
Dr. Lee has been actively participating in standardization meetings including ITU-T SG 13 (Future Networks and Cloud) and SG20 (IoT and Smart Cities and Communities), IETF, and oneM2M, etc. He currently serves as Rapporteur of Q16/13 (Knowledge-centric trustworthy networking and services) and Q4/20 (e/Smart services, applications and supporting platforms) in ITU-T. He is also the Chair of the ITU-T Focus Group on Data Processing and Management (FG-DPM) to support IoT and Smart Cities & Communities. He has contributed more than 300 proposals for standards and published more than 100 papers in academic journals and conferences. He has received several Best Paper Awards in international and domestic conferences and has served as a reviewer of IEEE journals/conference papers and an organizer/member of committees of international conferences. He is a Senior Member of IEEE.